Email Marketing, or Electronic Direct Mailer (EDM)
EDM is as old as the Internet. Simple yet effective, EDM continues to be an important marketing tool, especially for B2B marketing. Advantages of Email Marketing Includes:
- Emails are immediate messages sent to potential or existing customers
- An exact return on investment (ROI) can be tracked and this has proven to be high when done properly.
- Significantly cheaper and faster than traditional mail
- Emailing is one of the top 3 online activities, compared to search and social media.